My personal experience is that Apple Pay is really thriving. I use it almost every time that I purchase something in real life. Pretty much every store I go to in NYC takes wireless payment and I use Apple Pay. When I took a vacation in Spain and Italy with my family this summer, almost every restaurant and store I purchased anything from took wireless payment and Apple Pay. On top of that when I need cash in NYC where I live I don’t need my bank card as Chase allow you to use your Apple Pay on your iPhone or Apple Watch to enter an ATM space and activate the machine, just like a bank card. It has gotten to the point that I don’t actually carry that many credit cards in my wallet and leave them at home.
I would like to see more websites use Apple Pay for payment. Right now one of my frustrations is that I have to type in and put credit card information on website. Apple Pay on websites has not taken off like it has in the physical world.
One of the main reasons to use Apple Pay, other than convenience, is security. No vendor or retail operation will get your credit card information if you use Apple Pay. Credit card fraud is a real problem. I recently had to replace a credit card because I saw a charge that I didn’t make. I am sure I once used that card in the regular way instead of Apple Pay.
The other thing about Apple Pay is that it is not only for transactions. Pretty much most tickets I purchase end up in the Apple Wallet. Including U.S. Open tickets and air travel tickets. Soon the subway and buses will probably allow for entrance with Apple Pay or Apple Wallet.
What is going on is your iPhone or Apple Watch is replacing your wallet.