I am excited about Apple’s new M1 processor for its Macintosh Computers. I am excited about them even though this past late summer I purchased the 27-inch 2020 iMac for over $4k which has Intel processors. This iMac may be the last Intel computer that I ever purchase. That is because Apple’s M1 Processor is totalling kicking the ass of Intel’s processors. The M1 processor is currently in Apple’s newest MacBookAir, 13-inch Macbook Pro and Mac Mini. And from what people who purchased it are saying those Macs are as powerfull as the latest 16-inch Macbook Pros and iMac Pros. Crazy stuff. They probably already compete with my 2020 27-inch iMac which I loaded up with the i9 intel processors and best AMD video card and 128 GB memory. Crazy powerful. That is until Apple created the M1 processor based on the amazing processor chips in the iPhone and IPad.
The computer world, particularly Intel and those who rely on Intel should be shaking in their boots. Apple’s M1 processor uses less electricity and gives off less heat than Intel’s processor while being even more powerful. That spells big trouble if not death for Intel and those who rely on it.
During the pandemic, I have been using various computing devices at home. My work computer, which work has given me, is a relatively new HP laptop that has i7 Intel processors in it and anS SD drive plus about 16 gb memory. This is a pretty powerful computer given that I mainly use it for Microsoft Word, Adobe Acrobat, browsers and Microsoft Word. But I hate it. I hate it because it is constantly using the fan because it gets really hot underneath. It is noisey and hot. Plus, I have to pretty much always keep it plugged in for power because the battery doesn’t last long — at most, 2 hours.
With the new M1 Processor that uses less electricty, the Macbook Air gets 18 hours without a charge and the 13-inch Macbook Pro gets 20 hours. The Macbook Air makes no noise as it doesn’t have to use a fan. The 13-inch Macbook Pro has a fan but it hardly ever kicks in. People in enterprise are going to be purchasing these M1 computers that Apple makes because they are quiet, give off no heat and have batteries that last very long as well as being very powerful.
This will break the Windows-Intel hold on computers in the work place. For decades, Microsoft and Intel held a monopoly on computers in the work place. Apple Macintoshes had at most a modest slice of that business, maybe 3% or 5% at best. But that grip is going to be smashed by Apple. The time is ripe as Microsoft sees the writing on the wall particulary as Apple dominates smartphones and tablets with the iPhone and iPad. In enterprise, most businesses use iPhones and iPads. Microsoft completely supports Apple’s devices. Microsoft is now going to the cloud for its business. Office 365 is in the cloud. So Enterprise has aleady been used to dealing with Apple devices, i.e. iPhones and iPads. With the Macs now using the M1 processors, Enterprise will probably start switching to Macintosh computers. Afterall, the Macs work well now with the iPhone and iPad. Among other things, the millions of apps on iPhones and iPads will now work on the M1 Macs. For enterprise, it will be easier to support Macs with M1 when they are already supporting iPhones and iPads rather then continuing to support Intel laptops. In addition, since the future of Intel is in doubt now, enterprise will probably rely on Apple, the most successful company in the United States.
These M1 chips growth will not stop in the enterprise. They will also grow and domominate in the cloud. Right now, Intel processors dominate the servers that run the web and the cloud. But the problem for Intel is that Apple’s M1 processors are much more efficient in terms of power versus electricty consumption compared to Intel processors. Anyone running a lot of servers will be compelled to purchase the more powerful and power efficient M1 processors from Apple. Apple sells MacMinis with the M1 processor for under $700. Look for these MacMinis ending up being used as servers.
Here is a video I made explaining why Epic Games recent federal court Antitrust case against Apple in the Northern District of California will fail. Check it out.
Here is what I state in the video.
Okay, so here’s the thing a couple of days ago, Epic Games sues Apple, and it seeks declaratory injunctive relief in federal court in the Northern District of California. And what my YouTube video is about is how this claim by Epic Games is not really an antitrust violation. There’s really no basis for this. And if you understand what antitrust is all about, you’ll see why this doesn’t make sense.
Now, here’s the thing with antitrust. So antitrust is when a company has a monopoly in a market and it takes that monopoly in the market and uses that to destroy some other market or to destroy some other entity that is trying to compete. And that’s what antitrust is all about. This goes back to the Sherman act way back at the beginning of the 20th century.
So Fortnite — that’s the game that Epic Games is famous for. So they released Fortnite which is the shoot ’em up game, multiplayer game and actually had it’s probably its greatest success on the iPhone. And what Epic Games is claiming is that it’s unfair for Apple to take 30% from selling the game in the App Store. So Epic Games is basically trying to get a court to say it’s illegal for Apple to charge 30% to any app that is being sold through the app store or 30% of the services. Also, what’s going on is Epic Games is trying to claim that Court should then tell Apple that they have to allow other stores to enter to sell apps on the iPhone. And they’re claiming that, you know, Apple has a monopoly over the iPhone.
Okay, let’s think about this. What does that mean? First you have to establish what is the relevant market? And does a company have a monopoly power in a relevant market? Right, but the key is what is the relevant market? Right. And monopoly power historically had been, you got to be significantly over 50% usually 60%, 70%, 80% or maybe 90%, dominating the market. Okay.
So what are things that are typically monopoly power? Well, your local electricity company like the one where I live in New York City: Con Edison provides electricity. The relevant market for electricity is New York City because I can’t really buy electricity from California. That is because Con Edison owns the wire lines, and I have to get it through Con Edison in New York. Now, the government regulates Con Edison, because otherwise Con Edison could just raise the price a lot. And we don’t have any real choice.
The fact that a company created a product doesn’t mean that it has a monopoly in the market. That wouldn’t make sense, right? Think about it. Does Nintendo have a monopoly power? Because it makes the Nintendo Switch or other Nintendo devices? No, because the market isn’t just Nintendo’s switch. Similarly, Microsoft doesn’t have a monopoly power because it has the Xbox because, you know, yes, it controls the Xbox. But the Xbox competes with other things. So Microsoft doesn’t have monopoly power over the relevant market.
So you have to figure out what is the relevant market. And one way economists historically have tested monopoly power is to do an analysis of, could the monopolist significantly raise prices, and its customers couldn’t leave, there is no place to go. So for example, we need electricity, where we live in New York City. Now Con Ed, if it wasn’t regulated by the government, they could raise the power and maybe some people couldn’t afford it and would have to shut off the electricity. But a lot of people would have no choice and would have to pay much higher electricity. And there’s really no other product that they could get in New York City. We don’t have fireplaces for heating up and it’s not really practical to use candles for light That would be an entity that would clearly have monopoly power.
Buried in Fortnite’s complaint against Apple — I’m reading it, it’s, well, it’s on the web, you can find it, I found it at unrealengine.com. But if you look in the complaint, a lot of it is how users don’t have choices. And it sort of puts down the quality of the App Store. Let me let me take some of the arguments one by one. Here’s the key thing. If you go to Section three, paragraphs 156 157 and 158. These are the paragraphs that are alleging that, you know, trying to convince the court why just the iPhone is the market. The Complaint alleges this heading entitled Competition In The Sale of Mobile Devices Cannot Discipline Apple’s Conduct in the iOS distribution, or iOS in an app payment Process market. So basically, it’s saying Apple’s mobile device customers face substantial switching costs and iOS lock in. So that’s one argument that they make. The second argument is that Apple’s sticky iOS ecosystem protects its dominance in the sales of mobile devices. And then the third point they make is information costs and other market inefficiencies in iOS, iOS distribution iOS in that payment process market.
So basically what they’re saying to the court is people who are iPhone users can’t switch can’t switch away from the iPhone can’t switch away from Apple’s devices, because they’re locked in and you know, they’re locked in because they have a lot of devices. They can’t switch. Now, I think this argument is ridiculous stretch and is kind of crazy. Okay, let’s take the situation with Fortnite.
First of all, I think most people would agree Fortnite the game is played by kids, a lot of teenagers, young kids, maybe even under 10 a lot of teenagers and maybe young adults. These kids are if they’re really passionate fortnight fans, they’re going to lobby their parents for an Android device. Now here’s the thing, Google kicked out Fortnite from the Google Store and Android, but Android allows you to side load apps and also Samsung has its own store and Fortnite is in the Samsung store. So, if you want to play Fortnite on a smartphone, you don’t have to stay with Apple, you can switch to Samsung phones and to other Android phones and get them on your device. This isn’t like the electric company, the electric company can raise the price a lot if its not regulated. There’s nowhere for me to go.
If I really want to use Fortnite and it’s not offered on the App Store for Apple, I can switch to an Android device and Android devices can be very cheap. And I can use it that way. So even now their complaint goes on at length trying to make arguments about how that’s impossible. Let’s take the first argument Apple’s mobile device customers face substantial switching costs and iOS locking. This is what Fortnite’s attorneys, a major law firm, is trying to argue:
So it’s Apple’s power and iOS app distribution market. And iOS in app payment processing markets is not constrained by competition in the sale of mobile devices, because Apple’s mobile device customers face high switching costs in are locked in to Apple’s ecosystem for at least six reasons. These costs make it more difficult for users to purchase a mobile device from a competitor after having committed to Apple’s mobile devices, thereby bolstering Apple’s market power.
So they’re basically saying again, that it’s very high switching costs. Now, I don’t think that’s the case. Okay. First of all, most people anyways after a couple of years, or if not every year, are upgrading their smartphone. It’s ike in some ways these smartphones are accessible luxuries that even people who are economically challenged go for, as well as middle class and upper class people. I remember years ago, I used to stand in line for the Apple store, you know, when that was a thing here in New York City and across the country. And I gotta tell you, it seemed to me there are a lot of people who were economically challenged, who are waiting for the 500 or $600 or $700 iPhone, and for good reason, because these devices are an incredible Information and Communication deal for people.
A lot of people who didn’t have a regular computer can afford a smartphone and particularly the iPhone. And even today, I think a lot of people upgrade every year or every other year or maybe every three years. But the thing is they have it’s not that expensive. The cell phone carriers are still doing these promotions where you get a free phone if you switch. So if you really wanted to switch, you could switch carriers and get a subsidized practically free Android or iPhone. T Mobile has these deals. So I’m not sure what switching costs now, in terms of the apps.
Well, one of the things this complaint doesn’t point out, you know, and what’s interesting that complaint at some point tries to compare the iPhone to the Apple’s Macintosh. And you know, the current Macs and long history of Mac’s Apple has an app store but also Apple allows people to download programs for the Mac from, from the web, or from alternative stores. Epic Games is saying that’s the way it should be. But here’s the thing for consumers. Apple’s App Store on iOS, which is exclusive has been better for consumers. Then this open system on the Mac, and the open system that was on Windows PC. And the best evidence of that is, look how cheap the programs are on the iPhone, compared to programs on the Mac. Programs on the Mac are much more expensive. You typically pay $10, $20, $30, maybe even $100. Well, you know, on the on iPhone, the biggest complaint has been a sort of, you know, the prices of apps keep going down and down and down and down. And developers can’t really charge that much money for an app like you can’t really, you never see somebody selling an app really for 100 bucks or 50 bucks on the iPhone. Instead, there’s a lot of free apps or $5 apps or a $10 app. And maybe if there was a really great you know, professional app Like, like ferrite, you know, that people use to edit audio and podcasts, you know, that might be $15. But if anything, these apps are really cheap. And, you know, I don’t use Android devices. But my sense is that the Android counterparts to a lot of these apps are also cheap. And don’t cost much. So if I wanted to, you know, if I really wanted if I was really into gaming, and you know, Epic Games basically says in its complaint that it wants to create, like its own store, on iPhone and sell other apps directly to people. Well, let’s say if they couldn’t do that. And they did that on Android, and I really loved Epic Games. I could easily switch. And I think a lot of people could just buy another Android device. It’s not that expensive to to play these games.
Let’s look at Section B in the complaint where Fortnite alleges that: Apple sticky iOS echo system protects its dominance in the sales of mobile devices. This is kind of a rehash of the other one, but it says Apple’s ability to raise customer switching costs creates customer lock into its ecosystem. iOS ecosystem is reflected in Apple’s ability to maintain its dominance in the sale of premium smartphones as well as in the sale of tablets. First, Apple’s iPhone dominates sales of premium smartphones. In 2019 alone, Apple’s global iPhone sales generated more than $150 2 billion in revenues. And in the first quarter of 2020, Apple was able to capture 60% of global premium smartphone revenue. Okay, so then it goes on to say that Apple maintains substantial operating profits ranging from 62 to 90%. And it goes on to say Apple has also been able to maintain its pricing power over many years. It’s then it’s then it sort of segues into that. But to say the high switching costs are obvious from empirical evidence. According to 2017 survey by Morgan Stanley 92% of iPhone users intending to upgrade with the next year indicate they would stick to an iOS device.
But wait a second, this evidence is not evidence of high switching costs. See, this logic doesn’t make sense. This is a survey that says a lot of iPhone users tend to stick to iOS devices and upgrade to a new one. And and then they’re arguing that’s a switching cost. It’s not a switching costs. People are happy with iOS devices. Apple makes a premium product. And the irony is the reason that Apple is making a premium product is because it curates the App Store and prevents crappy apps from coming in there. The curating prevents third party apps from over your device and hijacking it. Now what do I mean by that? Okay, now the Mac. And just like the PC for years was around before the iPhone, right? But the Mac just like the PC was susceptible to malware taking over your PC or Macintosh.
And even recently, you know, my teenage daughter I gave her gave her and my son 13-inch MacBook Pros a couple years ago. And my daughter, you know, who probably learned when she was younger how to use an iPhone before she used the Mac. She was clicking stuff on the internet with her MacBook Pro. And I’m telling you, malware got into her to her MacBook Pro, because she clicked on the wrong thing. And next thing you know, both browsers, both Chrome and Safari. were sort of hijacked by this fake Google thing that made it look like you were using Google. But you weren’t using Google, you were using some third party unrelated to Google hijacking your browser to think that it was using Google when it was using its own stupid malware.
This argument in the complaint that because so many people want to stick to the iPhone, there’s high switching costs, there’s no basis to say people are sticking with the iPhone because they don’t have a choice. This is kind of a logical if you think about it, right? What they’re trying to argue is, people don’t want to stay with the iPhone, but they’re forced to stay with the iPhone. But how are they forced to stay with it? Apple’s coming out every year with expensive iPhones for a premium and people they’re not getting the deal. No one’s giving like if there was a subsidy, right? What if If you could like somehow, you know, turn in your iPhone and get a huge subsidy for the more expensive iPhone, that’s why you would stay for it. That would be cheaper than buying an Android. But that’s not the case.
For iPhone users, they can now go to Android. You could go out right now and get a much cheaper Android device that will do a lot of the basic stuff that an iPhone does, right? But a lot of people are finding that it benefits consumers to use an iPhone, right? And how does it benefit the consumer? it benefits the consumer because Apple is investing a lot of its profits into creating better processors. So you get a much more powerful processor for your bang for your buck with an iPhone than you do with an Android device. I mean, now that’s well documented. I don’t know if the average consumer knows that. But the other thing is Apple does a really good job with the camera but then look the Google does with its with its camera, the Google phones right that are androids.
So what is it? I mean, the other thing that they don’t really talk about is great customer service. Apple has all these Apple stores, right? So you know, if you have a problem with your iPhone, you just go to a Genius Bar, and they take care of it. Android doesn’t have any genius bars. There’s no Google stores. There’s no Samsung stores, that you can just go in that that I know of, and solve that. So what is going on is that, to the extent people are sticking with the iPhone, it’s because there’s better customer service. And I’m telling you one of the better customer services, that Apple is curating the App Store.
Now remember, Apple has kicked off a lot of things from the App Store. Apple has, there’s no pornography in the App Store. There’s no you know, crazy apps that are like for like Nazis or something like that. Or, you know, Holocaust denying apps or anything like that. Now on a Foogle device, you can’t get it through Google Store because Google stores is trying to do curating just like Apple’s trying to do. But Android is an open system. So you could side-load pornographic apps. But here’s the other thing, an Android phone is more susceptible to malware being installed into it, because it can be side loaded. And by side loading it you can get into the system. And so that is a risk. That’s why if you see a lot of a lot of businesses and enterprise and government are using iPhones instead of Android phones because of the security.
So one of the reasons that the app store is closed is for that security and for that peace of mind. Take also an example customer service. Now remember a while back, Apple went to you know, allowing service by some games. Games like Fortnite, frankly, you know, make more money by selling points or coins or, or something in the game. And we know, you know, many years ago, there were these horror stories of kids buying games in the app store, and racking up huge, huge fees that with their parents credit cards, buying gold coins or something stupid like that in games, people were upset and people reached out to Apple, and Apple is the one who refunded those monies and cracked down on that practice.
Now, here’s the thing. Epic Games has its own store. Parents are going to have to rely on Epic Games to prevent that kind of abuse of children, where kids rack up and waste money on points on games. And, I mean, with me, I’m very strict with my kids in the sense that I don’t let them play games, where they’re gonna have to buy coins and wrap things up. Okay.
And so you know what Epic Games wants it? So Epic Games wants to do two things: it wants to not have the 30% fee. But let’s go back to that. If Apple has doesn’t have monopoly power, it can do whatever it wants. If Apple doesn’t have monopoly power over smartphones, it can if it wanted to kick out everybody out of the App Store, Apple could decide. Remember, the original iPhone didn’t have an app store. It just had a few of Apple’s own apps. And Steve Jobs said, Oh, people can download from a website, make a website, be an app on the iPhone, and you can still do that you can save any website, you know, look like it’s an app, but it can it can’t do much other than what the website does, because it can’t go into everything that’s in the iPhone.
If Apple doesn’t have monopoly power, it can do anything it wants. It doesn’t have to be fair to anybody. Apple can make deals and say okay, you know, Netflix is a big provider. I’ll give you a special deal. You guys are smart. All developers, they’ll give you a different now, people aren’t gonna like that maybe developers weren’t like that. And so for business reasons. Apple wants to be fair, but that’s for business reasons for you know, for the company.
Now, if you remember companies before they’re a monopoly, the whole point is to compete with the competition. And Apple has lots of competition. Lots in the sense of Apple is competing with Amazon. Apple is competing with Microsoft. Apple is competing with Google and Apple is competing with Facebook. Okay. And Apple has a lot of other count competition. Spotify is competing with Apple. But let’s take these other big entities. These other big entities are worth over a trillion dollars, just like Apple is worth over a trillion dollars. Apple is in ferocious competition with them and Apple does not have dominant market share of the smartphone market.
And here’s what I’ll point out to you. Okay, so a little while back when another app was trying to claim, you know, antitrust violations. I did an article on my blog, MacsFuture.com Apple does not have monopoly power in the smartphone market. And that is the relevant market. There are charts. And so if you look at smartphone sales from the third quarter of 2007, through the fourth quarter of 2019, which is last year, you could see that Apple has anywhere from under 15% to a little over 20% of all smartphone sales, globally. Right. So I mean, the world is kind of integrated economically, and smartphone sales Apple is every year more than 23% in some quarters, it’s down below 15 or 12%. Obviously, its fourth quarter around Christmas time is the big one.
Now in terms of worldwide smartphone shipments, market share forecast, Apple is listed as having less than 15%. And the rest is really dominated by Android. Android has 85% of the market in terms of mobile operating system market share. Apple has less than 20% of the market share.
Now one thing that is true is in terms of profits made in the smartphone market. Apple, does have a majority of the profits, but that’s because it’s making premium phones and it’s making its own chip and It’s integrated. In other words, there’s no other company making its device, and also the operating system. I mean, Google is trying to do it. But in very small quantities, only a small quantity of the Android phones or pixel phones. And Google, I think, is outsourcing the actual manufacturing of the hardware. But Apple is making the hardware. It’s making the chips, it’s making the operating system and so it has more efficiencies in making these devices.
And I think because of that, it’s garnering more profit. It’s the premium now, but is that the relevant market, that they have a majority of the hardware profits in the smartphone market? I don’t think that’s the relevant measure of market and think about it. Think about it from Epic Games perspective. Epic Games, wants to be able to get to as many customers as It can. But Apple only has 20% of all smartphones. If Apple kicks it out, they’re still 80% of the other smartphones, right that Epic Games can sell to. So Apple can shut out Epic Games from a majority of all smartphone users, because it only controls maybe 20% of all smartphone users.
So then what’s the argument for Epic Games Epic Games? And I don’t think they’re arguing this in the complaint because they can’t, because they also sued Google. Right? But they can’t argue that the people who use iPhones are more likely to pay for games. And so that’s the more lucrative market and we’re being shut out of the more lucrative market. Well, I’m not sure for gaming if that’s true. I mean, I think there are a lot of gamers on Android.
And so that’s not the relevant market. But then here’s the thing. It’s not just smartphones and for gaming, right? mean, Epic Games a little too cute by half here. But the gaming market isn’t just smartphones, right? A lot of people play Fortnite on the PlayStation, on the Sony PlayStation, the Microsoft’s Xbox, I think even maybe Nintendo Switch, the Mac, the PC, all these other devices are gaming platforms. Windows is a huge gaming platform. And I’m sure a lot of people play Fortnite on that.
So when you factor that in, in the universe of gaming devices, Apple has only a teeny percent of installs. So can’t really shut out and dominate, right? Like if Apple was a monopolist truly in this market. For games, Apple would be able to dominate 80% of the market for games of the people playing in games and then shut out for it. Right, but it can’t.
What this really is, is that Epic Games, which grew in Apple’s App Store, and is now making hundreds of millions of dollars, if not billions of dollars, is greedy, and doesn’t want to give Apple its cut of activity in the App Store. Now, regarding Apple’s app store, something like 80%, or 90% of the apps in the app store are free. And Apple’s doing all this backend work in terms of developing the technology for the developer tools like Xcode, and the API’s that come out every year that are revealed WWDC, lots of money is spent to do that. And for every game like Fortnite that makes money, Apple has all these free games that it’s supporting and those developers. Apple has an economic basis for charging 30%.
And then the other thing is if you look at this 30% cut, it’s not high. You know, if you go to Walmart and try to sell some product through Walmart, Walmart, I’m sure Walmart’s taking a significant cut out of that. And I’m sure Amazon takes a cut out of products that you’re trying to sell through Amazon. And you know, if you want to go in if I want if somebody wants to release an app into into Nintendo store, sure Nintendo’s taking a cut, Microsoft is taking a cut. Everybody’s taking a cut. So 30% is appropriate where Apple’s doing all the work in terms of collecting the money from users, providing the support is a reasonable fee.
Look, I think when a court looks at this case, the first thing they’re going to do is look at whether or not what first they’re going to decide what is the relevant market and I just think that the arguments that Epic Games is making — basically saying that the iPhone is itself a relevant market — are a big, big, big stretch. And I am going to follow this case, but I have a feeling that Apple is going to prevail on this. Apple may be worth close to $2 trillion. But it’s facing competition from other trillion dollar companies. And we’re not even talking about the Chinese companies that are out there that are worth, you know, maybe close to trillion dollars and are giants that are going to compete with the American companies. Apple’s a big company, but it still isn’t dominant in terms of market share. That’s why I think Epic Games is going to lose. We’ll have to see.
The latest rage among some developers on Twitter and the internet is to say that Apple is unfair for charging a 30% cut of selling apps or services through Apple iOS APP Store. Fine, it might be unfair, but sometimes business is unfair. But what really doesn’t make sense is that some developers are claiming that Apple is a “monopolist” and violating Antitrust Laws by charing 30% for app or services on the Apple iOS App Store. This makes no sense.
For example, this developer, Russell Ivonovic, said:
The issue is, Apple also makes the iPhone, and has mandated that there’s no other way to get software onto an iPhone except through their store. So what you have is the company which has a monopoly on installation of software on the iPhone, mandating that you use their store, and give them 30%. If you don’t like that deal, there’s no alternative available. It’s the definition of anti-competitive monopolistic behaviour: taking the market dominance you’ve created in one market, to give you an unfair advantage in another.
This logic makes no sense. It claims that because Apple makes the iPhone, and has an exclusive App Store for the iPhone, it is a monopolist and abusing monopoly power. By this logic, anyone who makes any device and any service that controls its device and service and limits what can go on that service is monopolizing its device and service and thus is a monopolist. By that definition, Nintendo is a monopolist because Apple, Google, and Microsoft and no one other than Nintendo can operate an App store for Nintendo devices. How about Walmart? By that logic isn’t Walmart a “monopolist” because Walmart controls what it sells in its stores? What if I want to sell a product in Walmart’s stores? Can I force Walmart to allow me to set up a stand in Walmart and sell it? No. That would be stupid.
It is well established in Antitrust Law that for a company to be deemed to have “monopoly” power, it must have more than 50% and closer to 80% and 90% in the relevant market. So there are two key things to properly define. First, what is the relevant market? And then what is that company’s market share in that relevant market.
Apple Does Not Have Monopoly Power In The Smartphone Market And That Is The Relevant Market.
What Rusty and other get wrong is that the relevant market is not iPhones in and by themselves. The relevant market is at the very least all smartphones, if not also all computing devices. Lets take the smartphone market. The smartphone market is dominated by two types of smartphones iPhones and Android Devices. These devices are so similar, that in the early days of Android, Apple engaged in major litigation with Samsung claiming that Samsung violating its patents on iPhones and iPhone designs so that customers couldn’t tell the difference between iPhones and Android. And if you go to websites and YouTube channels covering Androids, customers who are using Android smartphones claim Android smartphones are much better than iPhones.
So most customers would say the market between iPhones and Androids is very competitive. And in terms of market share, the data shows Android has a larger share of the market than Apple. In fact, data shows that Apple sold fewer than 30% of all the smartphones in recent quarters and years.
So with far less than 50% share in the smartphone market, there is no way any court can find Apple to have monopoly power in the smartphone market. And that makes sense. A monopolist is such that it can raise prices and customers have no choice but to pay the monopolist and can switch to another supplier . For example, ConEdison, the Electric Utility in New York City, is a monopolist in New York City. I have to purchase electricity through ConEdison. For that reason, the government regulates ConEdison’s prices. But Apple can’t raise the price of its iPhones and then require me to pay it. There are all those Android smartphones that my Android friends say are better than the iPhone. So if Apple raises the prices of its top new iPhone to $3000, I don’t have to purchase it. I can purchase the latest Samsung smartphone for $1500.
Apple Is Not A Monopolist Because Its IOS APP Store Is Better for Developers Than the Android App Stores.
Now Rusty Rants claims there is no other choice for developers than Apple’s App Store. But Rusty there is. You and other developers can make apps for the Android Store. It is a bigger market. There are man more Android customers than iPhone customers. Now those Android stores are not as lucrative. But that is because Apple made a better app store. And it is a better app store than the market for Apps on the Android smartphones, because Apple curates the iOS App Store to make sure there isn’t malware and other terrible apps on the app store. It is not a perfect, but many customers like it because Apple keeps iOS devices safe and not destroyed by malware.
Apple’s App store is more lucrative than the Android app market, because Apple’s exclusivity has made it a better store. Ironically, the very thing that some developers want to do, open up iPhones to have additional app store, or allow side loading, is the very thing that will destroy the quality of the iPhone experience and cheapen the quality of the iOS App store.
Developers who complain: “Cry my a river.” You don’t have to develop for iPhones, or smartphones. There are various other devices that you can develop for, like the Web, and Web apps, like plug-ins for WordPress, like apps for linux devices like Raspberry Pis.
You can develop for PCs and Macs. There are enterprise developers. The market for developers services is incredibly large and iOS developers are only a tiny slice of the developer market.
These complaints of Antitrust violations are ridiculous.
We are just a day away from the virtual WWDC starting on June 22, 2020. This is Apple’s annual developers conference that usually takes place in the first week of June each year. But this year it is going to be only online and starting later in June.
Its always felt like Christmas in the summer. When I was a kid, Christmas was a time of surprise and new toys being given to me. For many years now, WWDC has been the same thing. A time of surprise and new toys being available. The difference is the new toys are new software technology and new hardware technology.
When Steve Jobs was alive, he ruled over WWDC. He ran the show on the main keynote speech that always takes place on Monday the first day at 10 am Pacific time. He was like the magic Uncle in the Nutcracker bringing magical toys to the children. He captivated us with his showmanship. Gather closely and I will pull something from my pocket which will dazzle you. Steve died on October 5, 2011. And his successors, led by Tim Cook try to continue with that summer time magic in WWDC.
I look forward to Monday, June 22, 2020 and the coming WWDC keynote. There are rumors and leaks of what is to come. I welcome the rumors and leaks. They provide hope of new and interesting things. At this time of difficulty in our country and world, we need the magic and positive excitement of WWDC.
Here are things that I am looking forward to:
The rumors are that Apple will announce new iMacs and release them at WWCD. They key part of that rumor is that Apple has finally redesigned the iMacs. As you may know, for about 8 years or so, Apple has not changed the design language of the iMacs. The rumor is that Apple has actually created a new design and its like the style of the latest iPad Pros and the expensive XDR monitor that Apple released in 2019 along with the new Mac pro. My 2020 iMac finally died earlier this year so I have been looking to get new Mac. I have been lusting after the Mac Pro but the price of that along with a monitor is fiscally irresponsible for me to pursue. A new iMac with a fantastic screen makes more financial sense. So if new ones come out, I will probably pull the trigger and get one.
Transition of Macs to Apple’s Own Processors
Apple is expected to announce to developers that it is transitioning the Macs away from using Intel’s processors to using Apple’s own ARM processors that Apple has developed and uses in its iOS devices. I am all for this. I remember in the mid-2000s, about 16 years ago, when Apple switched from RISC processors to Intel processors for its Macs. It was a big deal back then. The Intel processors were faster and better performers. Through out the 1990s and early 2000s, one knock about the Macs was that they weren’t as powerful as the Intel-based PCS. Also, back then, software was such, that there was less software to use on Macs because the software on Intel-based PCs couldn’t run on Macs without a virtualization software also being run. It was a miserable experience running Windows software on those non-Intel Macs. But then Apple switched to Intel. And Apple created the Bootcamp software so you could boot the Intel Macs as a Windows computer. It was a big deal and made the Macs more useful.
So why am I looking forward to ARM-based Macs? Because Apple has shown it is an amazing processor maker. Its processors for the iPhones and iPads are amazing. I am writing this on a 2020 iPad Pro and the power of this device is amazing. Every year Apple comes out with newer processors that greatly increase performance from the prior year. Apple optimizes its software with its processors to make them more efficient. Intel meanwhile has been lagging and rapidly going down hill as a processor company. It has let AMD lead the market in high end processors for PCs. Intel missed the boat in developing processors for smart phones. Apple and Qualcomm make all the processors for smart phones. Apple creating Macs based on its own processors will result in super powerful Macs that will eventually dwarf Intel-based PCs. I don’t think the new iMacs that will be announced next week will be running Apple processors, at least not the main workhorse processors. But it looks like Apple will announce the transition to developers. Most likely, the first ARM-based Macs will be the lightest MacBooks. Then Apple will migrate developing its own processors up to the Mac Pro. Apple just released last year the Mac Pro so it wouldn’t make sense to change that Apple-processors right away. No one who purchased $6k to $50k for a Mac Pro prior to WWCD wants to feel like their Mac Pro is obsolete. My guess is that Apple’s transition to all ARM-based Macs will take at least 3 years. The Mac Pros will be the last computers that Apple upgrades to Apple processors.
New IOS and Mac OS
One thing for certain, Apple will announce new features to the operating systems for iOS devices and Macs. That has been the case at each WWDC I can remember. What are some of the features I am expecting and hoping for?
Better Multitasking. Apple has made iPad OS much more useful for power users who are using the iPad as their main or only computing device. In particular, multi-tasking and access to files has greatly improved. We can bring up at least two Apps side by side and quickly get access to other Apps. We can quickly share data and files among apps through the Sharesheet, the Files App and Shortcut actions. I expect Apple will go further in that direction with more multi-tasking features in both the iPad OS as well as iOS for the iPhone. Apple may bring up some of the features on the iPad OS to iOS. Apple may allow its larger iPhones to run Apps side by side like on the iPad. I expect that Apple will increase the amount of Apps you can bring up side by side on the iPad and also make it more elegant when you do so.
Shortcuts App I think the Shortcuts app and its integration into iOS and iPadOS is one of the most amazing and powerful features on iPhones and iPads. I believe Apple will make that program and system integration more powerful. Among the things I would like to see:
Allow Shortcuts to be organized into folders.
Allow all shortcuts to be run and executed in the background.
Improve the scripting actions to make it easer to create if and then actions and make it more intuitive.
Add more actions tied into the system. For example, there is a built-in password manager in iOS which works when you log into accounts on the browser and apps. Tie that to Shortcuts.
I desperately want Apple to redo the springboard on iOS. One huge problem with iOS is when you have many apps on the iPhone or iPad, its hard to organize them and move them around. In addition, if you have many apps on your device, its hard to find what page they are if you want to move them around. I would like Apple to make it much easier. For example, I wouldn’t mind when you edit a folder on the springboard, you can click somewhere and get a list of all the apps on your device and pick which apps you want to move into that folder. Similarly, I would like to click on the springboard anywhere or in the Control Center and see a list of all my apps and I can delete the apps. Or if I pick the apps on the list, I can chose to create a folder with them or move them to a list of folders. This needs to be fixed. Please please Apple fix this!
There have been rumors for more than one year that Apple is developing Airtags. These would be cheap plastic tags that you can attach to anything and then you will be able to find them using your iPhone or Apple Watch. The key technology is that Apple will crowd source all the iPhones that people own to help you find where your lost Airtag is located. The idea would be that if I lost my Airtag, even if my iPhone was out of bluetooth or other wireless range from the Airtag, another person’s iPhone that went by the Airtag that I lost will tell Apple where my Airtag is and then Apple will automatically tell me where my Airtag is. I guess some people will worry about privacy because one’s iPhone could be used to help someone else find their lost Airtag. But Apple could do this while keeping any data about people’s Apple’s data or information. A number of years ago I tried a third-parties tag products which also tried to do this. But the product wasn’t that good. The tags were expensive, the batteries didn’t last too long, and the tags were too big and heavy. Significantly, the ability to find the tags was based on how many people but that tag. That is because that third-party didn’t control everyone’s iPhone or devices. It only controlled those devices where the owner purchased their tag. Here, Apple could use all the iPhones that are out there, regardless of whether the people purchased an Airtag, to help find lost Airtags.
Apple is supposedly going to work to have the iPhone be able to replace your carkey. This makes sense. Just like Apple has worked to replace subway cards so you can use your iPhone to get an on a public bus or subway, Apple is working on making your iPhone be your car key. More and more Apple will make your iPhone be the control for everything you do. Apple Wallet and ApplePay is replacing my physical credit cards. Many buildings allow you to use NFC on your iPhone to get into your dorm or office. Soon governments will realize that your credentials, like passports and drivers license should be in Apple Wallet and be digital. Carkey technology will just be another thing that you don’t have to carry and have on your iPhone.
Augmented Reality Technology and Apps
Hey, my 2020 iPad Pro has lidar sensors in it. Apple should release more augmented reality apps to work with it. They should also release more AR technology in the iOS and Mac system. Bring it on. Very soon, they will release AR Glasses so let the customers get used to it.
These are just some of the things I hope they release on Monday. I am sure some will not be announced, some will be announced, and hopefully some which I never thought of will be announced and surprised me.
I have a really good and close friend who is not a tech geek like I am. Recently, his 2012 13-inch MacBook Pro broke down. I told him it was time he should get a new device. I suggested he get either an iPad Pro or a MacBook Air. I gave him the pros and cons of both devices: on one hand the 12.9-inch iPad Pro and on the other hand either the 13-inch MacBook Air.
Now mind you my friend didn’t do much with his prior 13-inch MacBook Pro. He is a writer. So the most he did with his MacBook Pro is write. He also used the mail app to send and receive emails. He also used the Safari and Chrome browsers to go on the internet. But that was about all he did with it. He didn’t have photos on that MacBook Pro. He never edited videos. As for sending messages or texts? He sent and received messages and texts on his iPhone, not on his MacBook Pro. He did watch videos on the MacBook Pro on the internet. And also listed to some music from the internet. He doesn’t have a tv, so his only movies or audios were on the MacBook Pro.
In the end, he went with a 13-inch MacBook Air. He is very happy with his purchase. It is a great upgrade from his 2012 MacBook Pro. But I think he made a mistake. I believe he should have purchased instead the 12.9-inch iPad Pro. Here is why:
Technology-wise, he gets much more technology from an iPad Pro than a MacBook Air.
Cameras. The iPad Pro has much better camera than the MacBook Pro and it has it on the front facing you and also on the back. The MacBook Air has a 720p FaceTime camera. The iPad Pro’s TrueDepth Camera, which is on the side with the screen, has an 1080p camera that shoots 7mp photos. In addition, it has two great camera lenses on the back that can shoot 4k video and photos at 12mp and 10mp. Now why should he care about these differences? Well, during the shutdown, like all of his, he is making many Zoom video calls with people. And if you have a better camera for the calls, then the Zoom or video calls you make are better. So right there for that reason the iPad Pro would be better for him than the MacBook Pro. But the cameras on the back are also better for him. He doesn’t take many pictures and he has an iPhone. But the cameras on the back would allow him to do more things with his iPad Pro than the MacBook Air. For one, he could scan documents with the iPad. You can’t scan papers with the MacBook Pro unless you have a good scanner connected to it. A good scanner can cost an additional $500. I do all my scanning now with my iPhone 11 Pro or my old iPad Pro.
Lidar, which stands for Light Detection and Ranging, is a remote sensing method that uses light in the form of a pulsed laser to measure ranges (variable distances) to the Earth. These light pulses—combined with other data recorded by the airborne system— generate precise, three-dimensional information about the shape of the Earth and its surface characteristics.
A lidar instrument principally consists of a laser, a scanner, and a specialized GPS receiver. Airplanes and helicopters are the most commonly used platforms for acquiring lidar data over broad areas. Two types of lidar are topographic and bathymetric. Topographic lidar typically uses a near-infrared laser to map the land, while bathymetric lidar uses water-penetrating green light to also measure seafloor and riverbed elevations.
No my friend isn’t going to be interested in LIDAR technology because he doesn’t know how it it will help him. But the thing is he will probably keep his new device for at least 7 years. And clearly Apple plans to do something with LIDAR on the iPad and also third-party developers will create programs that use LIDAR. Right now, without LIDAR, my iPhone 11 Pro has a measurement app which allows me to measure stuff with the iPhone. With LIDAR, the measurement app will work even better. By purchasing the MacBook Air rather than the iPad Pro, my friend is missing out on all the possible apps that could use LIDAR.
In addition to LIDAR, the iPad Pro has other sensors that the MacBook Pro doesn’t have. It has a Three-axis gyro, an Accelerometer and a Barometer. Plus it has FaceID security rather than a fingerprint security. The MacBook Air does not have these sensors.
Screens. How about the screen? The iPad Pro’s screen is superior to the MacBook Air’s screen. The 12.9 inch iPad Pro has 2732-by-2048-pixel resolution at 264 pixels per inch (PPI). The Macbook Air is 2560-by-1600 native resolution at 227 pixels per inch.
Weight. The 12.9-inch iPad Pro is lighter than the 13-inch MacBook Air as it weighs 643 grams while the MacBook Air weighs 1.29kg (or 1290 grams). But if you get the Magic Keyboard for the iPad Pro that combined weight will be about the same as the MacBook Air. But the point is you can have the iPad Pro naked with no cover and you can easily read it in your bed or sofa or when you are on a public transportation because its so light.
Other Differences. There are a couple of other things that are different between the iPad Pros and and all the Mac.
First, the iPad Pro you can get with a cellphone antenna if you pay extra. You can’t get that with any Macintosh. So with the iPad Pro if you have a cellphone antenna, you can always connect to the internet even if you you are not at home and don’t have a connection to a wifi that is connected to the internet.
Second, the iPad Pro has access to many more apps and programs in the iOS App Store than what the Macs have access to in the Mac App Store. In addition, the iPad apps are generally cheaper than the programs for the Macs.
Third, and the most obvious, the iPad screen has touch on it so you can navigate the screen using your finger. This is a big deal because some apps are better to use by using your finger than using a mouse, trackpad and keyboard. Say you are watching a video. Isn’t it better to hold the iPad Pro and use your finger to start the video or to swipe around for other videos? Same with looking a photos. Isn’t touch better for looking at them? I think so.
Fourth, the iPad Pro can work with the latest Apple Pencil. My friend writes. Sometimes you want to write with a pencil and take notes. With the Macintosh you don’t have a choice. The screen on the Macintosh doesn’t have touch screen or the ability to use a pencil. With the iPad Pro you have a choice, touch, keyboard, trackpad, mouse or pencil. Actually also voice control. The Mac has voice control but I don’t think it is as useful or as ingrained in the system as voice control on iOS devices.
Fifth, the Mac has some major advantages but mainly for pros. For example, on the Mac you can use Xcode to create apps for the iPhone, iPad, Macs, Apple TV and Apple Watch. On the iPad Pro you can’t do that. But my friend is not a developer so he should not care about that. The Mac lets you put apps that don’t come from the Apple App Store. That is a big deal for a power user like myself. For example, I have long used the Audio Hijack program from Rogue Amoeba, which allows you to record any audio that comes through your Macintosh. There is nothing like that on iOS as Apple doesn’t let third-party developers fool around with the system underneath.1 Similarly, because your have a Terminal App on the Mac, and because MacOS was built on UNIX, you can put UNIX commands and do crazy stuff on your Mac. On your Mac, you can download Homebrew on the Terminal App and then do additional crazy stuff. Like for example, there are programs that can make your Mac a server for HomeKit so you can have devices that are not HomeKit work with Apple’s HomeKit on your iPhone and iPad. And of course scripting. On the Mac, you can run AppleScript and other scripts to automate your Mac. On the other hand, on iOS, Apple has the Shortcuts app, where essentially you can create your own scripts and automation apps. And iOS now has a finder so you can navigate into the folders for each app pretty much to find the files you need. So iOS is closer to having a finder like on the Mac.
Sixth, the security on iOS is greater than on the Mac because you can’t install non-Apple approved programs on iOS. Also, because the iOS apps are siloed when they run, unlike on the Mac where the programs get closer to the underlying system, your iPhones and iPads are much less likely to get hacked or hijacked. On the Mac, you can still get locked out and have your computer hijacked if you click on the wrong thing form the internet.
What about cost? That shouldn’t be the difference in deciding to purchase the MacBook Air or iPad Pro. The MacBook Air ranges in price from $999 to $2249 if you max out the ram and storage to 16gb of Ram and 2tb of SSD storage as well as bump up slightly the processor speed. The 12.9-inch iPad Pro starts at $999 and ranges up to $1649 if you max out storage to 1tb and get the cellphone antenna built in. If you add in the Magic Keyboard for the iPad Pro, add another $349. If you get the Apple Pencil, add in another $129 for the second generation model. So the prices of the iPad Pro and Macbook Air are congruent on price range. Given that my friend is likely to own this new device for at least 7 years, he could splurge on either the iPad Pro or MacBook Air top price and it would be not very expensive for each month he uses it. For example, take $2000 and divide it by 7 years times 12 months; it totals $23.8 per month.
What about storage? That also shouldn’t be the difference for my friend. The MacBook Air gives you more storage than the iPad Pro if you pay for it. Up to 2 TB for the MacBook Air and only up to 1TB for the iPad Pro. My friend told me he only used 10% of all the storage on his 2012 MacBook Pro. That MacBook Pro had 4gb of ram and a 500mb hard drive. So my friend used approximately 50 mb of storage. The entry level iPad Pro comes with 128gb of storage. That is 256 times more storage than he use don his 2012 MacBook Pro. That entry model would probably have sufficient storage for my friend.
So why did my friend pick the MacBook Air instead of the iPad Pro when the above shows that that iPad Pro has more flexibility and much better technology?
I think he was prejudiced against getting the iPad Pro by a prior experience with an iPad that he purchase many years ago and quickly returned to Apple. Many years ago, when the iPad was in its nascent existence in 2012, the iPad and its operating system couldn’t do as much compared to a Mac. Back then, there were no keyboard covers. You connected a keyboard by bluetooth or lightning back then. Significantly, the operating system for the iPad wasn’t geared for physical keyboard back then. Also, there was no support for a mouse or trackpad. So if you used a physical keyboard a lot, you had to each out to change an app or edit. For someone used to writing a lot on a MacBook Air, the 2012 iPad and its operating system could not really well complete with a Mac. I remember my friend purchase the iPad on my recommendation back then and he promptly returned if to Apple after trying to use it. He doesn’t trust that the experience on the iPad has changed so much since 2012 that it would be easy for him to write and use the iPad Pro.
Second, I don’t think he can appreciate that new things that he never tried could enhance his life. I think most people in the World are like that. It is normal. We live in today. If things are working today, we are happy with that. Something new might not work and it takes additional effort to learn. This is why Apple is careful about how and when it releases new products. Apple knows it has to bring people to the new technology by seducing them with great design that is friendly to people and technology that is so good that people will quickly adopt it. Look at the original iPhone. Most people didn’t think it was a big deal or given its high price anyone would adopt it. Remember Steve Balmer then the CEO of Microsoft. He said no one would purchase the iPhone. RIM, the makers of the then very popular Blackberry said no one would purchase the iPhone because it didn’t have a physical keyboard. iPhones and iPhone-copiers (i.e. Android phones) now completely control the cell phone market. No one purchases cellphones with physical keys or keyboards. I think most people when they start using an iPad regularly will full embrace it as their main computing device. My mom, who is 90, started using an iPad about 6 years ago. She has access to regular computers. But when I see her she is always on the iPad.
Eventually my friend will have an iPad as his main device. Eventually.
Apple isn’t approving Audio Highjack to get into the Mac’s system to highjack audio. Audio Highjack is not sold in the Mac App Store. Instead you download and install it directly from Rogue Amoeba. ↩︎
Many of you following Apple have heard of this gentleman named Jon Prosser who has a YouTube channel called Front Page Tech. His channel for many years have been essentially a comedy tech news channel. He seems like a nice guy. But lately, his channel has gotten very serious because it looks like Apple employees are leaking to Prosser various secret products. For example, recently he leaked that Apple has glasses coming out at the end of the year or in 2021 and he claims he has seen the glasses and knows the price, around $500. See this episode. Earlier, about one month ago, he leaked the iPhone SE coming out. See this episode.
I have listened to him on various podcasts he has been a guest on. First, I heard him on iMore’s podcast here. iMore podcast April 26, 2020. On the iMore podcast he goes on at length at how he gets his information from sources at Apple. He basically admitted he is getting the information straight from Apple employees who are leaking to him. But it also looks like he is inducing the employees to leak to him. For example, on the iMore podcast, he admits that he asked the Apple employee to let him get a picture of the product. See this part of the podcast
I heard Prosser today also on the CultofMac podcast cast. See the CultCast’s May 21, 2020 episode. Prosser seem like a nice guy. He is also somewhat young. He mentioned before he built up his YouTube channel (he has about 247,000 subscribers) he used to work for Chris Pirillo, a longtime character on the Internet. Prosser mentioned on the CultCast podcast that he had a really hard childhood as is parents died when he was young. He also joked about being worried about Apple coming after him.
Many years ago there was another young tech person who got secrets from Apple’s employees. The website was called ThinkSecret.com and the owner of the site was a young tech person named Nick Ciarelli (aka Nick DePlume). Apple sued him and his site and in 2007 he settled and that website has been vacant since then. See Digital Media Law.
What Prosser has to be careful of is that Apple could sue him for inducing employees to violate the confidential agreement. Just getting sued by Apple could be incredibly expensive. And Prosser seems to be baiting Apple on his videos and podcast appearance. He knows that Apple is trying to find who is leaking to him. I feel that I am seeing a slow automobile accident happening right in front of me. I feel bad for the Apple employees who are leaking and for Prosser. I don’t think they know what they are dealing with here. Apple has a large legal department and it hires some of the top law firms. If Apple feels that Prosser is inducing its employees to leak, I could see Apple suing Prosser. Apple eventually will also find the employees who are leaking to Prosser.
My advice for Prosser is to be very careful and not do anything that looks like he is inducing leaks to him.
Okay, so what can you do during a pandemic to keep sane and mentally sharp? Answer: work on some technology projects. Even though that’s not your business and you’re not a technologist, working on some technology projects can keep you sane and positive during the shutdown when you are at home all the time. After all, you can’t go out, you can’t do much. You can’t travel. You can’t really walk around very much. What’s going on right now is that if you have a computer and it is connected to the Internet, this is your lifeline. But it is not enough to just consume. You can’t just watch Netflix all the time. You can’t just play video games all the time. You can’t just read news all the time. You have to do something to work your brain. You have to do something to grow. And one of the things that you can do without leaving your house, your place of shelter, is work on various technology projects. You can take on projects that will be helpful to you. And if the project isn’t helpful at the very least you learn a lot of about technology.
And it’s important to learn about technology because technology is everywhere. It has seeped everywhere in our lives. And one thing for sure, in this pandemic, technology is something we can rely on. Technology ultimately is going to be the thing that saves us. It will be some scientist or company using the latest technology in biology or chemistry or both who will make a breakthrough and create a vaccine that protects us.
In terms of what we’re relying on. Just look at companies like Amazon, Apple, Google, and Microsoft. They’re the backbone of our survival right now, because they’re not going down. We are relying on them more and more. And because of that, it is helping us survive. We can communicate better with each other. We can do our job using technology. Look how Zoom has taken off for everyone, not just for businesses, schools are using Zoom. People are having private Zoom parties.
So over the last few weeks, I went on an epic adventure where I learned tech about the Internet and created projects.
So what kind of projects can you work on? Well, one thing to do is work on creating your own website. And I don’t mean do it the easy way where you go to a site like Squarespace or WordPress where they will host your website, and they will just make it easy to create a website through a few clicks. Don’t do the easy way like that. There are a number of reasons why not to do it the easy way. First it’s more expensive to create a website like that. Squarespace costs at least $12 per month. WordPress starts at $4 per month but quickly goes up if you want to add stuff to help your website.
I found a way to host multiple sites for a total of $5 per month. More on that later. But the main reason not to use turnkey services like Squarespace or WordPress hosting is that you can learn to do it yourself with any server on the Internet. That way you understand what is underneath your website, the server itself.
What do I mean by that? Well, everything on the Internet runs on something you’ve maybe heard about called a “server.” A server, just like a butler server at a party, “serves” you something. But a server on the Internet serves you digital data when you go to that server. So when you go to an Internet website, a server somewhere is sending you digital data to your browser.
A server is nothing more than a computer somewhere connected to the Internet that is hosting the data that comes to your browser. Some servers actually are sending not digital data to your browser, but sending digital data to your app on your iPhone or iPad or Android device. Also, when you talk to Amazon’s Alexa device, the information that Alexa is giving comes from a server that Amazon has hooked up to the Internet. When you make a Zoom call, a server somewhere is making the connection for you with the people that you are calling on Zoom.
Now you could have a server at home. After all, your Windows computer or Mac is a computer. So your home computer can be a server. But if you want your server at home to serve digital data outside your home, you are in trouble. Trouble because the companies hooking up your home to the Internet, like Comcast and FIOS, they are making your address at home unstable for guests in the outside world to find it. That is because you have a dynamic IP address. You see all devices hooked up to the Internet have a unique IP address. The problem with trying to run a server from your home computer is that your Internet provider, i.e. Comcast, FIOS, etc, gives you a dynamic address. Your unique number changes. You need a “static” address for your server.
So if you really want to serve digital data to the outside world, it is best to get space on a server outside your home that is specifically set up to give you a static address so people can find you on the Internet. Now when you go to a company like Squarespace and open an account, that is what Squarespace is doing. It is giving you space on a server. But is also giving you other things, like services to make it easy to design and have your own website.
Once you have a server and a static server address, you also want to have a domain name. Now this you probably know. Right? Facebook.com is a domain name. Cnn.com is a domain name. Every website name you know on the Internet is a domain name. Now a domain name is not a server and a server is not a domain name. You have to pay an annual fee, usually around $10 to $15 per year, for a domain name that isn’t already used by someone or some company. There are various companies that can help you register and get a domain name. Squarespace does it as part of its service for hosting your website. But there are companies that do nothing but register and sell you the domain names. The company I use because it has a decent reputation (i.e. not trying to up-sell you all the time or making it hard to transfer your domain to another site) is Hover. You go to a service like Hover, and you try out different domain names to see if they are available. And you can also get domain name suffixes other than the traditional .com. They have .tv, .blog., even .poker and .bet. Be careful though. Some of those suffixes are very expensive annually. Go for the traditional suffix: .com. That is a classic.
Multiple sites for $5 per month on Linode
So how did I do it so cheaply? Well what I found out is that there are various companies which give you a good server that is cheap, but you don’t get the service that holds your hands to create a website. Think of it like this. When you buy food, if you go to a store that does wholesale rather than retail, you get a better deal. That is why Costco, e.g., has such good prices. Well regarding selling servers on the Internet, there are companies selling server services wholesale. Their market is not selling retail to you and me. Their market is really selling to developers and companies that need a lot of Internet servers. The biggest company doing this is of course Amazon.
Many years ago, Amazon realized it was really good with having servers on the Internet and having services on the Internet for its own Amazon website. After all, Amazon was selling zillions of books and then selling zillions of other things on its website. Amazon realized it was so good with servers for its own business that it realized that it could sell services to third-parties. Amazon created low-priced servers on the Internet for developers. That business is called AWS: Amazon Web Services.. AWS took off; particularly with developers making apps for the iPhone. They needed services on the Internet to send digital data to the their apps on the iPhone. AWS was a very good and cheap service to do so. You probably don’t know this, but many of the web services and apps are hosted on AWS. It is a huge business for Amazon.
Well others are competing with Amazon on that wholesale business. Microsoft pivoted from just focusing on Office and Windows to now providing Internet services for developers through its Azure service. Google has its Cloud service..
Now there are Internet hosting companies that are much smaller than these big three. Several years ago, I found a good deal at one called A Small Orange (ASO).. I got 5gb of server space for $5 per month. I purchased this originally to host a website for a relative who was a doctor because my relative didn’t have website. The website was just to have straight forward information about my relative’s office.
I created the website with what some would consider a non-traditional app to create websites: Hype by Tumult.. Tumult was created by some guys who had worked at Apple. Hype was created to create animations using HTML5 technology. Do you remember Steve Job’s April 2010 “Thoughts on Flash” announcement?. It is still on Apple’s website. Flash was that technology that created all those animations on the web starting back in the 1990s and continuing to a couple of years ago. Adobe owned that technology. Apple refused to allow the iPhone and iPad to run Flash on those devices browsers. This was a big deal back in the early days of the iPhone and iPad because some sites and content on the Internet could not be accessed because of the lack of Flash support. But Steve Jobs was adamant that Flash sucked. In his lengthy polemic against Flash in April 2010, he listed many reasons Flash was not good, including that is was proprietary and chewed up battery life. Jobs and Apple pointed out that HTML5 technology, which was open source and part of the backbone of the web, could work better and replace Flash.
Tumult was created to create an app on the Mac which could create HTML5 animations that could replace Flash animations. So I dabbled in this great app when it first came out. Using this app, I created a website with buttons and menus for different pages which I uploaded to ASO and linked up to a domain name I purchased at Hover.
After I created the relative’s website, I realized that in my ASO account I could create additional sites on the same 5 gb space. I also discovered I could do this through an interface app that ASO had for my server space called cPanel. cPanel is a graphical user interface app for your the server space so you can navigate easily your server and install apps. It is not free, but it came part of my ASO account. ASO must have paid the cPanel company that leases or sells that app. So why is there this cPanel interface?
It is there because pretty much all these servers run on an operating system called Linux. It was created by this guy back in 1991 named Linus Torvold. Practically every server on the Internet runs on a version of Linux. Since it is open sourced, developers and business have created “forks” of Linux over the years. On most servers on the Internet Debian or Ubuntu is used. The most famous fork of Linux is Android, which run the smartphones and tables competing with Apple’s iPhones and iPads.
So through this cPanel interface on ASO, I created two more websites using WordPress. One for my website MacsFuture.com and the other one for my kids’ sports. I wanted to created WordPress sites because for many years I read and heard how a big chunk of the web was WordPress sites. WordPress is so successful because it’s an open program. This is what Wikipedia says:
WordPress (WordPress.org) is a free and open-source content management system (CMS) written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes. WordPress was originally created as a blog-publishing system but has evolved to support other types of web content including more traditional mailing lists and forums, media galleries, membership sites, learning management systems (LMS) and online stores. WordPress is used by more than 60 million websites, including 33.6% of the top 10 million websites as of April 2019, WordPress is one of the most popular content management system solutions in use. WordPress has also been used for other application domains such as pervasive display systems (PDS). Wikipedia on WordPress(footnotes omittied).
So I had never tried a self-hosted WordPress before so I went for it. Because ASO had a cPane, in cPane there are different server apps that you can put into your server. It was pretty easy. And then, I hooked it up those two sites with domain names from Hover.com. So great, I then had two websites and my relative had one website on a $5 per month server from ASO. Everything was going well. Until …..
Last year, I realized that ASO was charging me more than $5 per month. Here is how much they were charging and the increases over the years.
So you see it went from $40 to over $90 in a few years. But that isn’t what got me to finally switch my sites to another company that leases servers. It was SSL.
What is SSL? SSL is that lock you see on the domain address when you go to various websites.
That lock tells people going to your website that there is security on your site; particularly that you are who you claim you are. This is important if the people going to your site are putting private information on your site. For example, a bank which has customers logging in would want such security. Or if your site was collecting email address from people signing up for your site. You may have seen these locks on website address popping up a number of years ago. But the practice of having ssl certificates on sites took off and practically every site has that lock because Google says if you don’t have that lock then it would lower the score for your site:
Thursday, February 8, 2018
For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
The “s” after http is what makes the lock. What is going on is that the connection to your site is being encrypted and a third-party service is giving you a certificate certifying that your site is encrypted. Over time, particularly since the summer of 2018, I realized my sites looked poor without being “https:” and having the corresponding lock. I Googled around and found that some hosting sites for servers, particularly ones that helped host self-serving WordPress sites, provided free SSL certificates. I checked with ASO, and they didn’t provide any free SSL service. In fact, they charged a substantial amount.
As you can see, an add on service for an SSL would cost me $40 annually at the very least and a wildcard SSL even much more. The thing is I looked around and there is a free SSL certificate service called Certbot that is provided by the Electronic Frontier Foundation. The EFF is a highly legitimate nonprofit organization which among other things, protects the free use and free speech on the Internet. I looked around the web and found out that some server providers which had cPane installed provided an app on cPane to allow users to easily install a free Certbot SSL certificate for the self-hosted WordPress site. I checked ASO’s cPane and none existed there. I emailed ASO support and they confirmed they didn’t provide such a plug in for the free service.
The fact that ASO was charging me more than $90 per year and not even providing me with an easy way to install a free SSL certificate really bothered me. Then I took a look at Linode. For years I heard about Linode on podcasts as Linode sponsored a lot of tech podcasts. Linode I realized was for customers who are developers. Linode was really competing with Amazon’s AWS, Google Cloud and Microsofts Azure. The thing about Linode that caught my eye was it was cheap. Linode’s cheapest plan gave me 25 gb of storage on a server and 1000 Mbps out in speed all for $5 per month. By comparison, ASO only gives 500mb of space for $6.51 per month. $8.80 per month would get you just 5 gb of space. That was the plan I was on at ASO that was originally $5 per month when I signed up. Linode wasn’t offering me a cPane app for free with the server space I would lease. It turns out if I wanted a cPane I would have to pay extra. And that is part of the reason that ASO was charging more than Linode. Nor did Linode offer a free SSL certificate.
I decided to try Linode because. It had a community and answers on its website where you can find out information on how to set up a Linux server without using a cPane program. I had to figure out Linux commands to set up the Linode server. Then I had to figure out how to put SSL certificates on those severs.
I did it. I was able to transfer my sites from ASO to Linode. It wasn’t easy. It took time. But here is the important thing: It was really satisfying as I learned how to:
SSH communicate from my Mac to the Linode server.
Use the Terminal App on the Mac after SSHing to the Linode server to download and set up apps on the server using Linux commands.
Set up Apache on the Linux server to create virtual servers given I had only one LInode server and wanted to have more than one website on that server.
Download and install three WordPress sites from scratch.
Navigate in the server files and folder structure for WordPress.
Use Nano on Linux to edit and change the config documents for WordPress and Apache.
Configure MySql on the server as the databases for the WordPress sites.
Configure the DNS on Hover and Linode to set up the various domains I created on one Linode server.
After completing the set up of the various sites and setting up the domain connections, I still had to solve another problem: getting SSL certificates so I would have that lock symbol and the https addres for my sites. The great and free solution I eventually came across was to install the Certbot certificates using command line instructions on the Linode server through ssh connection through the Terminal app on my Mac. These free certificates only last three months but Certbot comes with commands where you can set up a “cron.”. Cron is a service on Linux where you can automatically run commands. So I set up a cron using Certbot so that Certbot will renew the certificates a week or two before the certificates would run out. Pretty cool.
So here you can see my https://macsfutures.com site all set up on Linode. But the fun and my learning did not stop there. I continued to explore.
Static Web Sites
While researching installing WordPress on Linode, I came across a trend that has been going on over the last five years or more: static sites. A number of bloggers and developers are arguing that static sites are faster and better on the web than dynamic sites. A dynamic site in contrast to a static site changes based on who goes to the site. So Facebook is a dynamic site because based on who goes to that site, the site changes. WordPress is a dynamic site because it uses a database, MySql, behind the website. It turns out, a number of geeks and others on the web figured out the websites that are static run faster on the Internet.
I learned that one static site publishing platform is called Hugo.. There is a website at https://gohugo.io where it says that Hugo is “The Word’s Fastest Framework for Building Websites.” It is written in Google’s developer’s language called Go. I was curious to try it because 1) it claims to be much faster, 2) you can write your posts as simple “Markdown” text files,” and 3) Linode’s new “Object Storage Plans,” can host static websites.
So let’s go through each of these. First, faster website. This one is easy. Why wouldn’t I want a faster website? If it’s quicker to load for users, users will like my website better. I hate going to websites that are slow. I hate websites that load all sorts of videos and crazy stuff and adds. Nice simple websites are the best.
Second. Hugo works with Markdown files. What is Markdown?
Markdown is a lightweight markup language, originally created by John Gruber and Aaron Swartz allowing people “to write using an easy-to-read, easy-to-write plain text format, then convert it to structurally valid XHTML (or HTML).
The fact that Hugo worked with Markdown files appealed to me. I had played around with word processors that use Markdown for many years. On my Mac and my iOS devices I have long used Byword.. There are many apps on iOS and on the Mac that use Markdown. The beauty of Byword is that there isn’t hidden code and formatting such as in Microsoft Word or even Apple’s Pages program. You write in simple text. And if you are going to format it the code is simple and easy to read so it isn’t confusing. Hugo treats each Markdown text file you create as a blog post or a page on the Internet depending on what folder you put it in. It is a really simple concept. So writing in Markdown really appealed to me and is a plus for using Hugo.
Finally, if I can host a site on Linode’s Object storage, that is a great deal for website hosting. Linode gives you 250 GB of storage for just $5 per month. That is 10 times as much storage for the same price as its regular storage that can host dynamic sites like WordPress. Hosting sites cheaply on the Internet is pretty amazing after all. And the cheaper you can do it the more amazing it is. Technology is all about bringing efficiency and reducing the cost.
Think about how hard it was to publish anything so other people could see it. In the early 1700s, a young Benjamin Franklin wanted to run his own printing press and newspaper. He had worked for a press in Boston when he was a teenager. After he fled from Boston to Philadelphia, to get away from his domineering older brother, he wanted to use his experience in running press to create his own press. Franklin obtained significant funds, a fortune in todays funds, and travelled by boat all the way to London to purchase an old press and then transport it by boat to Philadelphia. The rest is history. He became a prominent publisher, inventor, legislator and founder of the United States. Read more on Franklin here
Today, you can run hundreds of sites each for under $20 day using Linode’s 250 gb Object Storage program for $5 per day. You could have all the static websites you create share the $5 per month storage on Linode. $60 per year divided by 100 sites is 60 cents per year. A domain for each site would be $15 per domain. This brings the cost to $15.60 per year for each domain. In terms of a device to set up the sites, you can get a cheap computer (like a chrome book) and use your phone’s hotspot or free Internet connection in a library or park. The friction to publish now is 1/millionth the friction that young Benjamin Franklin faced.
Getting back to Hugo. You can install the Hugo publishing platform on your server or you can publish on your Mac and then have the static website it creates sync with your website. I decided to run it on my Mac. Here is how I did it.
First, it involves using your Terminal App on your Mac. Remember what computer screens looked like before the Mac was created and Microsoft copied the Mac and created Windows? It looked like MS-Dos.
(Credit to the Interface Experience for the MS-Dos Photo.) Giving instructions by text is called using the “command line.” All of you using iOS devices, and Macs, Windows and Chrome computers may be oblivious to the subterranean world underneath the user interface. On Macs, the user interface is built on an older technology called UNIX. The operating system for the Mac is running on a relative of UNIX. UNIX was created by the telephone company’s computer lab back when there was one telephone company for the entire United States. The Terminal App is using UNIX like commands. Those commands are very similar to the Linux commands on a Linux server as they are both related to UNIX. Read more on Unix here.
For installing it on a Mac, the people behind Hugo suggested to first install Homebrew.. Homebrew is a package manager that allows you down load development software on your Mac or even Linux. The idea is once you install Homebrew you can then more easier install other things on your Mac. Here is the command on the Terminal App to do so. It is not for the faint of heart if you have never used the Terminal App before.
/bin/bash -c "$(curl -fsSL https://raw.githubusercontent.com/Homebrew/install/master/install.sh)"
Then after you install Homebrew, you use that to install the Hugo package on your Mac.
brew install hugo
Once it the Hugo publication system is on your Mac, you create a Hugo command in the terminal to create a new site, and it creates a folder on your Mac for the site with various folders. (Look here for various Hugo commands.)
This is what the folder looks like after you generate a site on Hugo.
The folder that is labeled “Public” is the web documents you put on your server. The rest of the folders are what Hugo uses to make the website. The folder Content is where the content you create, i.e. writing, photos, and videos, go into. And the Folder called Themes is where the different themes you can use to make your website are put. In Content folder there is a folder called Posts. This is where your blog posts go. Take a look at mine. What you see below are separate Markdown files. Each one is a separate post.
These Markdown files for each post take up hardly any storage space as they are pure text files. They are easy to back up and use if you change where your website will be.
As for themes, you download different Hugo themes people created and put them into the Themes folder. Then you open the config file and reference the theme you want in your Theme folder for that site. It’s a simple word reference. See:
I found this crazy Hugo.386 theme that makes your site look like the old 386 PCs, i.e. the ones with MS-DOS commands. I created a subdomain that shows off this Hugo theme here.. Here is a screenshot of this Hugo site.
To add posts to this site, I add a new Markdown post file in the post folder. Then I run a command in the Terminal App to remake the site in the public folder, and then sync that folder to the server. If you run Hugo on the server, you can just add the Markdown file on the server’s Hugo content post folder and it will rebuild the site on the server.
Swift Static Site Publisher
After I successfully created a Hugo site, I then got interested in another program to create static websites. What caught my eye about it is that it used Apple’s Swift language to create a static site. It is called Publish by John Sundell and you get it on something called Github.com.
First thing first. What is Swift? Swift is Apple’s code language that Apple developed for developers creating apps and programs for IOS devices and Macs. Back on June 2, 2014, Apple announced Swift at the WWDC conference it holds every summer.. No one saw it coming. For years Apple and developers for the iOS devices and Macs used a language called Objective-C. Swift was supposedly to be simpler to use and be more powerful. Apple has been pushing everyone to use Swift and created an App on the iPad many years ago for kids and everyday people to use Swift, called Swift Playgrounds. Over the years, I have dabbled in learning Swift through that Playgrounds app.
During the last year, one of the podcasts I have been listening to is called Stacktrace, which is hosted by two developers, John Sundell and Gui Rambo. These two young developers are very entertaining. Rambo is from Brazil and he helps out the website 9to5mac.com by looking deep into beta IOS systems for clues for what Apple is working on in the future. Sundell is a Polish developer who also runs the great Swift website Swift by Sundell. He gives tips on the Swift language and it is a great resource. It is John Sundell who during the last year created an application called Publish which uses the Swift Language to create a static website. His own website, Swift by Sundell is built with that Swift language tool. Having had success building a Hugo website, I thought what the heck, let’s try building one with Swift.
Publish by John Sundell
So John Sundell created this Swift language Publish program. You have to download it from Github.. Similar to Hugo, you can download using commands on the Terminal Program on the Mac. There is one difference though. Because this Publish program uses Swift, you need to make sure you have Xcode on your Mac. Xcode is Apple’s program for developers to create apps on the IOS devices and also programs on the Mac. So similar to Hugo, after you use Publish together with Xcode it creates folders on your Mac. It looks like this.
Like with Hugo, the Content folder is where you put the content for your website. And again like in Hugo you put Markdown files to create your posts.
This is what the content folder looks like.
What goes onto your website is in the “Output” folder. This is where it differs from Hugo which calls it its “Public” folder. Now I don’t think you can run this on a server unless the server has Xcode or something that executes the Swift language. Most servers run on Linux. There are places you can rent Macs as servers. For example there is Macstadium where you can rent a Mac as a server. But that is much more expensive for a minimum plan compared to Linux as MacStadiums cheapest plan is around $80 per month for a Mac Mini. So publishing a Swift static website would require you to sync the Output folder on your Mac with your server. 
So I created a Swift static website successfully and I am hosting it as a subdomain. You can see it here.. It has a rather simple looking design , which you can see here.
The adventure didn’t stop there. I kept stumbling upon things to try out on the $5 Linode server I rented. Now during this pandemic everyone is using live video programs to connect with each other. People are using FaceTime and Skype. But Zoom became very popular because it is easy to use. Then I heard about this service, Jitsi, which is open source and is supposed to be very secure. So what is Jitsi? In the open source entity’s own words:
Jitsi is a set of open-source projects that allows you to easily build and deploy secure video conferencing solutions. At the heart of Jitsi are Jitsi Videobridge and Jitsi Meet, which let you have conferences on the Internet, while other projects in the community enable other features such as audio, dial-in, recording, and simulcasting.
So why should you install Jitsi on your own server? You can make calls for free using Jitsi’s own website. It works with the Jitsi app on the iPhone which you can get here. They also have an Android App.. The reason to get Jitsi installed on your own server is 1) it is more secure, and 2) how cool would that be? It is more secure on your own server because you control your server. You don’t have to worry that someone at Jitsi is eavesdropping on you. With Zoom or other services you don’t control the server that your calls are going through. Same with FaceTime or Google Meet. They are all going through a third company’s server. Here you can install Jitsi even on a server in your home. The Second reason to install it on your own server is it is cool to do so. You can tell people you have your own video calling service. So I decided to go forth and install Jitsi.
It wasn’t that hard to install Jitsi. The Jitsi website gives you the instruction to install it on a Debian or Ubuntu server here. I installed it as a subdomain on one of the sites I had on Linode.
One of the problems I had after I installed it is that the initial set up allows anyone to make a video call. I didn’t want that as I have a small server and if people I didn’t know were using it it could rack up my server bill. I found this video from early April 2020 from Nerd on the Street on Youtube very helpful for configuring Jitsi after I had it up and running.
His video showed me how to configure Jitsi so that a call could only be initiated with my password. So Jitsi works on the server I am leasing. But because it is the cheapest server and is small, I don’t think it can take a lot of calls at the same time. I would have to upgrade the power of my server if I want to make many calls.
The adventure didn’t stop at Jitsi. I was recently listening to this podcast. Release Notes. One of the hosts runs a business on the Internet where he makes websites for professionals, tax accountants. I realized listening to him that his business involves creating WordPress sites on a Linode server. I heard this after first transferring my sites to LInode. On this podcast, I heard he created for his customer a service on their website where their customers could upload documents to them. In other words, his tax accountant customers could have their own Dropbox or iCloud built into their site. The way he did this was using an open system called Nextcloud.. As stated on its website:
Share and collaborate on documents, send and receive email, manage your calendar and have video chats without data leaks. As fully on-premises solution, Nextcloud Hub provides the benefits of online collaboration without the compliance and security risks.
Basically, Nextcloud is an open source system taking on big players like Microsoft, Google and Apple and allowing anyone to host cloud services on their own servers. You can use what ever you want.
So I installed Nextcloud on my own site as a subdomain. It is really cool. When you open it, feels like you have your own Microsoft company on your website. Here is a screenshot.
Next Cloud has apps for the Mac and iOS and other devices. After I downloaded the Nextcloud app on my Mac it created a folder named Nextcloud. That folder on my Mac automatically syncs with my Next Cloud app on the server. So I have my own iCloud or Dropbox. This is really cool. You can invite users. According to Nextcloud, it is really popular in Europe particularly Germany and a lot of universities and companies use it. I don’t know why schools and companies don’t use it here. They could save so much money that they are paying to Microsoft and Google.
Finally, I should mention the one purchase I made during this crazy adventure: Panic’s Transmit 5 program for the Mac. For most of this technology adventure, I was mainly using the Terminal App on my Mac to navigate the folders and files on my Linode server. It was a real pain as you have to type out commands to get to the right folder. Then I remembered that for many many years, the bloggers and podcasters who love Apple and Mac always praised the Transmit program. I checked it out and purchased it. It was a godsend. It is basically a powerful Graphical User Interface for connecting to servers with SSH connections and navigating and editing files on servers. On its fifth generation, It is a well polished and beautiful app.
Once I started using Transmit to connect to my LInode server, it made life much easier. Transit has a feature where if you have to use the Terimal to make commands on the server, you can go straight from a folder on Transit app to the Termina and put the path from from the server on Terminal. This makes navigating the server much much quicker than doing it with command line instructions on Terminal.
There are many adventures in technology. Our ancestors like Ben Franklin went on their own adventures with tech. It is unfortunate that we are living through this virus pandemic that is destroying lives and taking away our normal life in the outside world. But many of us, with decent computers and Internet connections, are lucky. There are adventures and learning available on our finger tips. Use this time to explore what you don’t know. Take on a project. Take it on just to learn something and see if you can build it. Having set up various WordPress sites, created a Hugo static site, created a Swift static site, created a Jitsi server, and created a Nextcloud server, and all the while reduced my server cost by going to Linode and most importantly, got those SSL locks on my domain addresses, I am now at the end of this adventure.
Aaron Swartz is the genius on the Internet who was prosecuted for trying to make public research university publications that are subsidized by the Federal Government. He committed suicide when the prosecutors insisted he go to jail. Read more on Swartz here. ↩
Github is a famous website for developers. There you can work on codes for programs and apps or web development and work with other developers. It has been around for a long time. Microsoft purchased Github in 2018 for $7.5 billion. That is how popular it was. ↩
You probably can’t run this Publish Swift program on a non-Mac like Windows as you need something to compile the Swift language which requires Xcode from Apple. ↩
I found out that Nextcloud is an off shoot of OpenCloud, and that both were created by this man, Frank Karlitschek, a highly talented German developer. He is a big believer in open systems and individuals taking back control of their data. ↩
Apple’s September announcement event is like a holiday for me. It is tech Christmas for me. For many years now, I look forward to September because that is when Apple announces a new iPhone. And many people in the media or my friends always say Apple’s new iPhone isn’t that much better than last year’s iPhone so why should anyone upgrade? But I point out to my friends that Apple’s iPhone is much better upgraded every year. Compare it with PCs. Back in the 1990s, everyone would get excited every year when company’s like Dell, HP, IBM, Compaq, etc would upgrade every year with a better processor from Intel. You would get a more powerful PC. And the processors would be maybe 20% more powerful. But then it leveled off.
But Apple has been killing it every year upgrading the iPhone. Most people don’t understand that. They look at the design and say Apple’s iPhone 11 Pro and iPhone 11 looks just like the iPhone XS or XR from last year. Big deal. But the real magic is the technology in that rectangular slab. With the iPhone 11 Pro and iPhone 11, Apple has updated 4 things that are much better than last year’s phone: 1) the camera, 2) the processors, 3) the battery, and 4) the screen. The Camera (Cameras)
The cameras are upgraded from last year. The iPhone 11 is the price of the XR (actually a lower price than iPhone XR), but it now has 2 cameras on the back of the iPhone compared to 1 last year. And the iPhone 11 Pro and Pro Max now have 3 cameras on the back compared to 2 on the XS and XS Max.
The front-facing camera now has a 12 mp camera rather than a 7 mp camera. And the front camera now records video in higher data, like 60 frames per second and 4k.
But don’t forget the processors that work with the cameras. I won’t go into the details about the camera processors but the bottom line is they have been greatly updated from the XS and XR iPhones. And those new processors in all the iPhone 11s do things the iPhone XS and XR cannot do. 2 Video Recording at the same time!
Among the things they can do is record videos at the same time from 2 cameras. FILMIC, which has a great professional app in the iPhone for video recording, showed on the stage during Apple’s event that its app will be able to show what all 4 cameras on the iPhone 11 Pro is showing and on the fly you can record 2 of the video streams at the same time. This is a big deal. Before with devices, you could record two videos at the same time but then you would have to sync them. Now the syncing is automatic.
So this will be great for sports and event recording and vlogging. I record my kids playing tennis. But it’s hard to record the entire court. If you go to one end you get the back of one player and the other player is far away. But now you could stand right at the net and record both half’s of the court and show it split-screen.
Similarly, vloggers will love this. They can record them talking and recording where they are and quickly edit the back and forth view or do picture in picture.
The new processors and extra cameras allow the iPhone 11s to take great pictures in low light. Apple calls this tech “Night Mode.” This is what Apple says about it on its site:
Major Upgrade to the screens for the iPhone 11 Pro.
Another major reason to upgrade if you use the phone a lot is that the screens for the iPhone 11 is not much much better. Without going into the technology, the screen can get much brighter than the iPhone XS. Why should you care? You should care because when you are outdoor in the bright sun the screen will be easier to see. Also, whey you watch movies on your iPhone 11 Pro it will look much better.
Another key reason to upgrade to an iPhone 11 from last year’s phone is the battery. All three iPhone 11s have much better batteries. In particular, the iPhone 11, which is the upgrade from the iPhone XR, now has a battery that lasts 1 hour more from the XR. The iPhone 11 Pro, which is the upgrade from the iPhone XS, has a batter that is 4 hours more than the XS. And the iPhone 11 Pro Max? That phone now lasts 5 hours more than last years iPhone XS Max. If you use your phone a lot during the day, you might want to upgrade alone for the better battery.
Processors and other technology
But another reason to upgrade is the processors. The processors are more powerful, And when they are more powerful, you can do more with them. You can edit videos quicker. You can edit photos quicker.
But it’s not just batteries. Apple has upgraded the wifi technology so you can get faster data from wifi. So if you use your wifi at home or at work to stream video or transfers large files, it will go faster.
But other technology: The A1 chip. Apple added a chip, that makes the iPhone 11 more location-aware. It can be used when you do Airdrop on another phone. One problem now with Airdrop is when there are a lot of iPhones around with Airdrop, you see many iPhones in your Airdrop screen. But now with the A1 chip, if you point your iPhone to the iPhone you want to Airdrop, it will bring that iPhone to the top of the iPhones you see on the screen. But this technology is what Apple is going to use when it comes out to tokens. It will allow your iPhone to quickly find those tokens in the room.
Overall, if you are a heavy iPhone user, it is worth upgrading to the iPhone 11, in particular the iPhone 11 Pro. You get a better camera for taking pictures and video, you get a faster processor for all the work you do, you get a better screen, and you get a much better battery. That alone is worth upgrading.
Every year, early June is like a Winter Holiday for me. That is because WWDC, Apple’s Developer’s conference takes place in early June. This year it starts on Monday, June 3, 2019. I can’t wait.
I can’t wait because the future comes on WWDC. Apple updates the IOS and Mac System. Little by little we go in the future. And if we are lucky, Apple announces hardware at WWDC. This year we hope that Tim Cook will announce the new Mac Pro.
Early this morning, 3 a.m Eastern Time, Apple pulled the trigger and started selling  the newest iPhones that will be in stores on September 21, 2018. These iPhones are the iPhone XS and iPhone XS Max. Last year, paying over $1000, I purchased the iPhone X. I got the one with the most storage, 256GB. But just short of 1 year later, I have decided to upgrade and purchase the newer model, the iPhone XS. Why did I do so? The main reason is that despite what some people think, the iPhone XS has all sorts of new technology that the iPhone X doesn’t have. Let’s go through all the new technology that the iPhone XS has.
Better Face ID
Face ID, the technology that last year replaced TouchID as a security feature for the iPhone, is supposed to be better in the iPhone XS (whenever I refer to the iPhone XS I also am referring to the iPhone XS Max, which is the same as the iPhone XS but has a a bigger screen, 6.5 inch diagonal versus a 5.8 inch diagonal.). Apple in its keynote on Wednesday, September 12, 2018 , and on its website, highlights that the iPhone XS has “Advanced Face ID.” According to Apple Face ID is “even faster” with the new IPhone XS.
More Powerful Bionic Chip
Apple has upgraded the Bionic Chip, which it first rolled out in the iPhone X. The new chip is called the A12. The iPhone X has the A11 chip. According to Apple, the Bionic chip controls augmented reality experiences, Depth Control pictures and “speed and fluidity in everything you do.” Quoting Apple’s website. A12 Bionic chip is “up to 50% faster graphics performance,” has “8-core Neural Engine, “Up to 15% faster performance cores,” “up to 50% lower power usage in efficiency cores,” “Enhanced image signal processor,” and “advanced performance controller.” Quoting Apple’s website. Significantly, the iPhone XS’s A12 Bionic chip features a 7nm design, which is the first 7nm size chip in any smartphone. The A12 Bionic chip in the iPhone XS can perform 5 trillion operations per second. By comparison, the A11 chip in the iPhone X can perform 600 billion calculations per second. See AppleInsider. This more powerful chip will help make all the pictures and video look better.
Better Photo Taking and Video Shooting
The iPhone XS has something now called “Smart HDR,” which Apple describes as “Leveraging multiple technologies – like faster sensors, an enhanced ISP, and advanced algorithms – Smart HDR brings more highlight and shadow detail to your photos.” Quoting Apple. Also, with the more powerful algorithm’s and chips, Apple has a new editing feature called “Bokeh and Depth Control.” Essentially, the iPhone XS can now do a bokeh feature that is just like the large DSL Cameras and lenses that cost thousands of dollars. See Apple. As for the picture sensor itself on the dual cameras on the back of the iPhone XS, Apple says they are “twice as fast.” See Apple. But Apple also improved the front-facing camera on the iPhone XS. Among other things, that camera now has “all-new video stabilization.” See Apple
More Storage — 512 GB
Another reason to upgrade from the iPhone X to iPhone XS, is that the IPhone XS is the first iPhone to have storage up to 512GB storage. The iPhone X top storage that customers could choose was 256 GB storage. Since I use the iPhone to take so many pictures and videos of the family and also listen to music and watch movies downloaded from Netflix or Amazon Prime, having more storage is a real blessing (even if it is expensive) . So having the ability to have a phone with 512GB of storage is reason enough for me to upgrade.
Better Cellular Connection Over LTE
Apple also upgraded the cellular connections in the iPhone. The IPhone XS supports faster LTE cell service, known as “Giga-Bit class” LTE. T-Mobile announced IPhone XS supports T-Mobile’s 600 MHz service. See MacRumors.com. Having faster and stronger cellular connection is very important to me. I am on the T-Mobile network. And where I work, all the cellular connections are very weak. The iPhone XS will support T-Mobile’s 600 MHz service. Hopefully this will improve my cellular connections.
Dual Sims, Including an eSim
The iPhone XS is also the first iPhone to support dual SIMs for cellular connections. This means you can use your iPhone with two different cellular phone numbers. Even better, one of the SIMS will be an eSIM, which means from the settings you will be able to choose cellular connections and switch whenever you want to purchase ad hoc connections. The iPads have long had eSIM cards. They are fabulous. A number of years ago, I went to Spain, and on the plane after I landed in Spain, through GigSky in my iPad settings, I purchased 5GB of data for a reasonable price to use for one month in Spain. The eSIM in the iPhone XS works in 10 countries including the U.S. (Austria, Canada, Croatia, the Czech Republic, German, Hungry, India, Spain, the UK and the U.S.) In the US, T-Mobile, Verizon and AT&T support eSIM. You can use GigSKy service on the iPhone XS. See the Verge This is a huge feature for me and others who like to travel abroad.
Better Water Resistance
IPhone XS is water resistant to a depth of 2 meters for up to 3 minutes (IP68), while iPhone X is only up to 1 meter depth for 30 minutes (IP67). See Apple. This means your iPhone XS is less likely to be damaged by water compared to the iPhone X. It could also mean you might be able to film or take picture of underwater activity.
More Ram and L1 Cache
For those who are into more computer technology stats, the iPhone XS has more Ram and L1 Cache than the iPhone X. In terms of ram, the iPhone XS has 4GB of ram, while the iPhone X has only 3GB of ram. The iPhone XS has 4 times more L1 cache memory than the iPhone X’s L1 Cache. See AppleInsider.com. All this is better for computing power.
Helps Family Trickle Down Device Plan
Finally, upgrading to the iPhone XS will help my family’s trickle down device plan. For several years, the practice in my family is for me to purchase a new iPhone ever year, and then give me last year’s iPhone to my wife, and then my wife gives her iPhone to my oldest child and then the oldest child hands down that child’s phone to the youngest child. So when I upgrade, everyone in the family gets a newer iPhone. 
Or allowing you to reserve to purchase on September 21, 2018. ↩
Choosing 512 GB of storage, the iPhone XS costs $ 1,349 and the iPhone XS Max costs $ 1,449. ↩
Although my youngest child would like me to purchase for that child the latest iPhone, the iPhone XS! ↩